Introducing SnappSearch.

What are SnappSearch ads?

SnappSearch refers to display advertising that includes features like search, real time inventory, dynamic landing pages, video, audio and other creative elements, which encourage viewers to personalize display ads. 

 

Why use SnappSearch in display advertising?

Using SnappSearch is a very unique way for your ads to stand out, as they are proven to personalize ads like never before. Indeed, our research shows that brands experience higher levels of engagement using SnappSearch ads compared to static banners.

Live inventory data feeds inside your searchable SnappSearch ads

Searchable live inventory inside SnappSearch help uniquely guarantee the personalization of display and make the retrieved content 100% relevant. SnappSerach offers the ability to put the creative in the hands of consumers with your brand’s live inventory, including property listings, auto lot inventory, CPG, live offers, tickets, hotel rooms, coupons etc etc etc.

What is live inventory?

Live inventory or data feed, is essentially a connection to your live database which refreshes in real time, as your data updtaes, which in turn updates the search results inside SnappSearch. Often, display advertising feeds are XML-files, or a direct API and can contain data such as text, details in any language, numeric values, image URLs, video, audio files and links. 

Why use SnappSearch Live Inventory feeds?

Using searchable live inventory ensures that display campaigns can remain 100% personal, relevant and engaging. They uniquely control and display relevant and live inventory ad content.

What makes the use of searchable live inventory a natural for display advertising is their relative ease to integrate. From a simple one-time integration via an API or ftp xml feed to your SnappSearch creative in any IAB size, changes the search results in real time without having to retraffic or chage the creative.

SnappSearch searchable live inventory feeds are a unique and powerful addition to building personalised and hyper-relevant display campaigns.

ADVERTISER BENEFITS

  • Dramatically increases time spent on ad unit

  • Allows sampling without forcing a click through

  • Personalizes user engagement

  • Optimizes ad campaign in meaningful way

  • Qualifies the click-through

  • Deliver multiple impressions per one ad unit

  • One creative execution and infinite choices in merchandising

  • Real time, content and product-level reporting

PUBLISHER BENEFITS

 

  • Retain visitors by allowing the user to explore and engage with advertiser without  leaving the page

  • Non-interruptive high-value advertising

  • Deliver multiple impressions per one ad unit

  • Creates meaningful direct response metric (Engagement+ Searches + Views + Click-through )

WEB USER BENEFITS

 

  • Personalized ad content in real time

  • Non-Intrusive

  • Consumer generated ad

  • Information delivered in ad unit

  • Multi task - Remain on site to continue browsing

  • Time Saving

  • Search results are individually relevant

  • The consumer is in control of their experience with the brand 

Copyright 2019 Inoventiv Canada Corp  |  SnappSearch is Patented.